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Analytics & Tracking Tools

Free analytics tools for tracking website traffic, user behavior, events, and performance.

Web Analytics (19)

  • Google Analytics - Tracks website traffic, user behavior, and conversions in one dashboard.
  • Plausible - Lightweight, privacy-friendly analytics with open-source transparency.
  • Matomo - Self-hosted analytics platform with full data control and visitor insights.
  • Open Web Analytics - Open-source framework for monitoring website and application usage.
  • Clicky - Real-time website visitor tracking and engagement monitoring.
  • Fathom Analytics - Minimal, privacy-first web analytics without cookies or personal data.
  • Mixpanel - Event-based analytics to understand how users interact with products.
  • Heap - Automatically captures user actions for behavioral analytics.
  • Simple Analytics - Clean, privacy-respecting website analytics without tracking users.
  • GoatCounter - Open-source, lightweight web analytics with privacy in mind.
  • Statcounter - Visitor tracking and traffic insights for websites.
  • Umami - Self-hosted privacy-first web analytics platform.
  • Shynet - Open-source web analytics server for event tracking.
  • PostHog - Open-source product analytics with event tracking and feature flags.
  • Countly - Analytics and engagement platform for web and mobile applications.
  • Woopra - Customer journey analytics across touchpoints.
  • Cloudflare Web Analytics - Privacy-focused website analytics built into Cloudflare.
  • Panelbear - Cookie-free web analytics with real-time dashboards.
  • Ackee - Self-hosted, privacy-friendly web analytics solution.

Heatmaps & Session Recording (16)

  • Hotjar - Visual heatmaps and session recordings to understand visitor behavior.
  • Microsoft Clarity - Free heatmaps and user session replays with performance insights.
  • Inspectlet - Tracks clicks, scrolls, and sessions to reveal user behavior patterns.
  • Crazy Egg - Click maps and scroll heatmaps to optimize landing pages.
  • Lucky Orange - Real-time heatmaps with live visitor session tracking.
  • Mouseflow - Heatmaps, funnels, and session replay for UX insights.
  • Smartlook - Behavior analytics with heatmaps and user journey replays.
  • FullStory - Experience analytics with event tracking and heat visualization.
  • UXtweak - Heatmaps and usability testing for UX research.
  • Plerdy - Conversion heatmaps and user behavior tracking tools.
  • Contentsquare - Digital experience analytics with interaction heatmaps.
  • Glassbox - Customer journey analytics with behavioral heatmaps.
  • Zoho PageSense - Heatmaps, session replays, and conversion tracking.
  • Ptengine - Web analytics with heatmaps and user segmentation.
  • VWO Insights - Behavior analytics with heatmaps and visitor recordings.
  • Clicktale - User experience analytics with heatmaps and behavior replay.

Event Tracking (27)

  • Mixpanel - Tracks user actions and funnels to understand product engagement.
  • Amplitude - Behavior analytics platform for measuring product usage and retention.
  • Keen - Developer analytics engine for building custom event dashboards.
  • Segment - Customer data hub that collects and routes event data to other tools.
  • Countly - Open-source analytics for tracking user journeys across apps and web.
  • Google Analytics - Website and event tracking platform for traffic and conversions.
  • Cyfe - Business dashboard that visualizes event and performance data.
  • Heap - Automatically captures user events without manual tracking code.
  • PostHog - Open-source product analytics with event tracking and feature flags.
  • Matomo - Privacy-focused analytics platform with custom event tracking.
  • Plausible - Lightweight and privacy-friendly website event analytics.
  • Fathom - Simple, privacy-first analytics with custom event tracking.
  • Umami - Open-source analytics tool for tracking events and page behavior.
  • GoSquared - Real-time analytics and event monitoring for websites and SaaS.
  • Smartlook - Tracks user events with session recordings and funnels.
  • Hotjar - Behavior analytics with event tracking, heatmaps, and recordings.
  • FullStory - Digital experience analytics with event capture and replay.
  • Pendo - Product analytics platform with event tracking and in-app guidance.
  • Glassbox - Experience analytics with event tracking and journey mapping.
  • Snowplow - Open-source behavioral data collection and event pipelines.
  • Indicative - Customer journey analytics with event-based insights.
  • April Analytics - Mobile and web event analytics for product teams.
  • LogRocket - Frontend analytics with event tracking and session replay.
  • RudderStack - Open-source customer data platform for event pipelines.
  • OpenReplay - Open-source session replay with event tracking.
  • Metabase - Analytics dashboard for querying event and product data.
  • Redash - Data visualization tool for event and user analytics.

Tag Management (13)

  • Google Tag Manager - Deploy and manage tracking scripts across your site without touching the codebase.
  • Segment - Collect, standardize, and route customer event data to multiple analytics tools.
  • Matomo Tag Manager - Self-hosted open-source tag manager for privacy-focused teams.
  • Commanders Act - Data activation and tag orchestration platform for marketing teams.
  • Ensighten - Enterprise tag deployment and data privacy compliance solution.
  • Piwik PRO Tag Manager - Tag control system built for privacy-first analytics environments.
  • RudderStack - Open-source customer data pipeline with server-side tracking.
  • Snowplow - Event-level data collection and tracking infrastructure.
  • mParticle - Customer data platform for real-time event collection and routing.
  • Ketch - Consent-based tag governance and data activation.
  • Heap Tag Manager - Auto-capture event tracking with tag-based integrations.
  • Google Analytics Server-Side - Server-side tag execution for improved speed and privacy.
  • Cloudflare Zaraz - Edge-based tag manager that runs scripts without slowing your site.

Performance & Speed (16)

  • PageSpeed Insights - Evaluates website performance and Core Web Vitals using real-world and lab data.
  • GTmetrix - Website speed testing with waterfall charts and performance reports.
  • Firebase Performance - Mobile and web app performance monitoring from Google.
  • WebPageTest - Advanced performance testing from multiple locations and devices.
  • Pingdom - Website speed monitoring and uptime performance analysis.
  • Lighthouse - Open-source auditing tool for performance, accessibility, and SEO.
  • SpeedCurve - Performance monitoring based on real user metrics.
  • Calibre - Track site performance and prevent speed regressions.
  • Uptrends - Website performance and uptime monitoring from global locations.
  • Dareboost - Website speed testing with quality and SEO checks.
  • Sitespeed.io - Open-source web performance monitoring framework.
  • AppDynamics - Application performance monitoring for enterprise systems.
  • Dynatrace - AI-powered application performance monitoring.
  • Catchpoint - Internet performance monitoring for web and apps.
  • SolarWinds Pingdom - Track page speed, uptime, and real user experience.
  • Cloudflare Speed Test - Test internet and website speed using Cloudflare’s global network.